Use light and dark images with a human meaning.Some should have a rational message and some should be more emotional. Create different versions of the copy to cover the main pain points of the audience.If you pick this format for brand awareness or consideration campaigns, it is crucial to explain why your proposition can help and how you will solve a problem for your prospects.Making your audience take action is a difficult task, so it’s essential to create impactful copy with questions, statistics and compelling images.Members skills for the target with specific features: To drill down further into the characteristics of your target, we recommend adding some member skills.– Years of Experience + Skills: Skilled experts.
– Years of Experience + Functions: Function leaders.In this case, we recommend combining years of experience with degrees. – Years of Experience + Degrees: Some degrees are aimed at professionals with extensive experience.As a result, you will reach experienced professionals with influence related to buying decisions. That’s why it’s recommended adding seniorities from entry to partner and years of experience. A user with more than 20 years of experience can belong to an entry-level instead of senior or manager. – Years of Experience + Seniority: Seniority option is not the same as years of experience.Try and use Years of Experience in combination with your other choices : Depending on your target audience and campaign’s goal, you can use the following combinations with Years of Experience:.Choose Entry-level for small business: If the target audience of your campaign is based on smaller businesses, Entry levelwould be a good choice.Consider targeting individual contributors: If you want to get smart and target the buying decision-makers, choose Senior in the Job Seniority option and combine it with Years of Experience.In that case, they should be excluded from your segmentation. Exclude job titles if you are absolutely sure: Be cautious here, but there may be criteria that you are certain will be unsuitable for what you are promoting.Add multiple job functions: Similar to Job Title it’s important to keep your options open and not be too narrow.As a result, you are more likely to reach companies with a healthy budget for your product/service. Get leads from growing companies: With the Company growth rate option, you can impact users working for companies with a certain growth in hire rate.
However, it’s essential to hit the key decision-makers, so it’s a good idea to combine Company Category with Job Seniority and Job Function. Combine Company Category with Job Seniority: Targeting by company category is a good option if you want to impact market leaders.Analyse the company industry of your target: Before choosing Industry, take a look at 10 or 15 of your target audience’s LinkedIn pages and note which industry they are in.Take that extra time to really drill down into your ideal industry avatar.
0 kommentar(er)
